Launch news

Global Summer Collection 2019

Available now at all SUQQU stockists

Dazzle with the global summer collection available now at Selfridges, Harrods and Fenwick of Bond Street London.

Featuring a range of "urban nights" inspired colours, the latest collection includes limited-edition palettes and totally new mascaras.

In detail:

Designing Color Eyes Compact 125
Designing Color Eyes 125

This limited-edition eyeshadow palette in hot pink and smoky black dazzles with neon flair. The lightweight powdery formula is finished with a subtle shimmer for a dazzling look. Accentuate your eyes with the impactful pink, sharpened with the black and finish with the sparkling glitters onto the inner corner. £46 (RRP)

Clear Neon Lipstick
Clear Neon Lipstick

Limited edition clear lipsticks are minimally pigmented, in a balm-like moisturising texture that adds a touch of sheer neon colour. £26 (RRP)

101 URUMIAKA (Clear Tint Red): A sheer, non-pearl lipstick enhances the natural colour of lips, adding a light tint of bright neon red.

102 HAESUMIRE (Lilac Prism): A transparent lipstick gives a coat of lilac-coloured pearls to the lips, sparkling like neon prism.

Mascara range
Eyelash Mascara & Base

The collection features a completley new range of mascaras. Coming in various colours and long lasting finishes. Mascara £29 (RRP), Base £23 (RRP)

Eyelash Base

01 Black - Regular

01 Black - Waterproof

02 Brown - Waterproof

101 Pink - Waterproof

102 Navy - Waterproof

Shimmer Liquid Highlighter
Shimmer Liquid Highlighter

A nourishing cream highlighter blends seamlessly into the skin to reveal a natural radiance as if glowing from within. Infused with natural oils from Jojoba Seed, Macadamia Seed and Sunflower Seed, it keeps the skin moisturised whilst shimmer with a subtle pink hue lifts the skin tone. £26 (RRP)

01 Pinky Highlight

SUQQU Global Summer Collection 2019 SUQQU Global Summer Collection 2019 model

Bask in the neon city light

Buy online at Selfridges & Harrods.

Limited edition colours available while stocks last.

Launch news

NEW Daily UV protectors

Protect your skin everyday to maintain its youthful radiance and resilience.

In Japan the summers are hot, very hot. With strong sun beating down, you'll often see people with parasols walking about in Tokyo. As awareness of UV protection for skin’s beauty & health amongst Japanese women has been prevalent a long time, this necessity has led to highly advanced UV protection skin care. Our NEW range of protectors are for daily use and invisibly sit underneath your foundation protecting your skin from harmful UV-A and UV-B. Coupled with UV protection they help fight against pollution by stopping fine particles in the air from sticking to the skin, something becoming more and more important in today’s urban world.

Apply your chosen protector after your skincare routine and before applying base makeup. This helps to keep moisture from skincare sealed in underneath a protective UV shield. The advanced ingredients in our protectors do not leave a sticky white residue but can be relied upon to keep your skin healthy & youthful, by effectively blocking UV-A that accelerates skin aging & loss of elasticity, and UV-B that causes sun burn & hyper pigmentation. Designed for daily facial wear, their hydrating formula do not interfere your makeup finish & feel comfortable on the skin all day.

In detail:

Multi Skin Protector 50
Multi Skin Protector 50

This updated Multi Skin Protector 50 blends three different cutting-edge UV scattering ingredients. With a remarkably thin translucent finish it fits well and feels like a rich cream when applying. It has a subtle pleasing frangrance. Available now £40 (RRP) 30g SPF50+ *PA++++

Buy online from Selfridges.

*Please note: 'PA' un-official (JCIA) protection guidelines only applicable in Japan. PA++++ is rated as current maximum protection from UV-A as per internationally standardised ISO tests.

Pure Color Blush
Watery Protector 30

This ultra-light SPF30 protector using an advanced UV-A diffuser makes skin moist and glowing, giving you a healthy-looking complexion with a subtle coral-pink veil for tone brightening. Available now £32 (RRP) 30g SPF30 *PA+++

Buy online from Selfridges or Harrods.

*Please note: 'PA' un-official (JCIA) protection guidelines only applicable in Japan. PA+++ is rated as high protection from UV-A as per internationally standardised ISO tests.

Briefly About UV protection:

Two types of ultraviolet rays cause damage to the skin. Firstly, we have UV-A, long thin waves of light radiation that penetrate through clouds & reach the deeper layers of the skin to cause a loss of elasticity, thus creating wrinkles and sagging. Secondly there are UV-B which are shorter and wider rays. They do not penetrate so deeply but a wide strong ray burns the skin & cause a tan on the outer layers of the skin. Both cause skin damage and skin cancer, and prolonged exposure should be avoided unless you have protection. Our protectors are designed to be translucent and light for everyday facial wear, regardless of the weather or season.

Currently, only SPF ratings (UV-B) are internationally recognised standards that can be used as a guide worldwide. In the EU these are banded into minimum levels SPF10, SPF30 and SPF50. More recently, the EU has adopted a 'UVA' symbol which states that a product meets the minimum requirement for UV-A protection. In Japan UV-A protection guides are more granular, and split into PA+ (minimum), P++ (medium), PA+++ (high) and PA++++ (maximum) protection. Wherever your guides come from they are based on the same internationally standardised (ISO) tests, so look for these guidelines when buying sun protectors and keep safe in the sun.

Multi Skin Protector 50, Watery Protector 30

Sun protection range

Launch news

UK Summer Exclusive collection 2019

Free your unique creativity on the 2nd May at Selfridges.

We're proud to annouce that our UK Exclusive Collection will be available from 02/05/19 at Selfridges and 16/05/19 at Harrods & Fenwick of Bond Street counters.

This limited-edition collection of contrasting textures & colours selected by our UK artists allows you to create various wearable looks from natural & elegant, chic & smoky, to edgy & trendy looks.

In detail:

Eyeshadow Compact
Eyeshadow Compact 101

This 8-pan eyeshadow palette encourages you to discover new colours and create bold looks with a variety of shades in matte, satin and soft shimmer finishes. Each shade coordinates with one another for multiple combinations. £59 (RRP)

Pure Color Blush
Pure Color Blush 113, 114

These limited-edition Pure Color Blush palettes feature three shades which can be used together or alone to create a natural looking blush. £34 (RRP)

113: With shades of soft pink, green and blue, this blusher doubles up as a holographic highlighter, capturing light to beautifully enhance the complexion with a glow that changes hue depending on light and perspective.

114: This beautiful blush creates a sun-kissed glow when all three shades are mixed together. For an added pop of colour concentrate the larger shade on the apples of your cheeks.

Holographic Glow Crayon
Holographic Glow Crayon

This multi-purpose crayon adds a holographic effect to your makeup. Layer as a top coat over lipstick for an alternative to gloss, or as a highlighter on the cupids bow, cheekbones or inner corner of the eyes. £24 (RRP)

101 Purple Prism - Sumireboshi

SUQQU Matte Lip Crayon
Matte Lip Crayon 104, 105

The finishing touch to any look, these Matte Lip Crayons impart lips with rich, pigmented colour with a nourishing formula that allows comfortable wear. £24 (RRP)

104 Naked Lips - Usukou

105 Hot Lips - Someaka

SUQQU UK Exclusive Summer Collection 2019 SUQQU UK Exclusive Summer Collection 2019 model

Free your unique creativity

Buy online at Selfridges & Harrods.

Available from 02/05/19 at Selfridges and 16/05/2019 at Harrods and Fenwick of Bond Street. Available while stocks last.

London Fashion Week

Backstage at Emilia Wickstead

Supporting the wonderful fashion show and MUA Lucy Bridge.

We were very excited to support the fabulous Emilia Wickstead show, as part of London Fashion Week. Our artists busily worked backstage with the super talented Lucy Bridge. Prepping the models with our signature GANKIN facial and applying the looks created by Lucy for this collection. It's a fun and hectic time but worth all the hard work to see the show come together. We'd like to say a big thank you to Emilia Wickstead, Lucy, the gorgeous models, our talented artists and everyone else connected with organising such a great show!

Take a look at some of the behind-the-scenes shots.
We used Nude Wear Liquid for foundation, Volume Eyebrow Mascara, Glow Touch Eyes and new Shimmer Liquid Blush on all the models.

You can find SUQQU products and the Emilia Wickstead collection at Selfridges.


Backstage at London Fashion Week Backstage at London Fashion Week Backstage at London Fashion Week
Coming soon

NEW Complexion Enhancers SS'19

Experience our ultimate base. Available 07/3/19.

The current base range from SUQQU can create one of the world's most desirable base finishes. Together with our award-winning foundations, you can now boost your base with new complexion enhancers. Use them in concert to create our ultimate base.

Retouch Pressed Powder
Retouch pressed powder compact

SUQQU’s new pressed powder is designed for retouching, to effortlessly refresh your complexion. Every retouch gives a light, lustrous non-cakey finish. By using a soft-focus effect the powder minimises the appearance of pores for a smooth, luminous look. It contains clear, thin, flat-shaped pearls that spread evenly over the skin, helping to achieve a sophisticated, translucent finish every retouch. Botanical oils such as Jojoba Oil, Olive Squalene and Sunflower Seed Oil moisturise & allow the skin to glow naturally from hydration.

Swatch Retouch pressed powder

The palette features “Sheer Colour Filter”, consisting of 4 kinds of subtly-coloured tone-correcting powders that help your complexion to look enlivened without the thick, covered-up finish. Choose by your desired finish.

  • 01 Porcelain: Contains Ivory powder to correct skin tone, Pink Beige that adds a healthy tone, Pale Blue for reducing yellow dullness and Lavender powders for clarity. Finish: Porcelain, lustrous & radiant.
  • 02 Glow: Contains Ivory powders for correcting skin tone, Pink Beige for a healthy tone, Pale Orange that reduces brown dullness and Pink powders that enhances youthful complexion. Finish: Natural, healthy and radiant.
  • 101 (Limited Edition) Lighting Snow: Ivory powders for correcting skin tone, Lime Green to soften redness, Pale Pink to add a healthy tone, and Baby Blue that reduces yellow dullness. Finish: Pure, uplifted, clarified.

Radiant Cream Concealer
Radiant Cream Concealers

SUQQU’s new pen concealer adds light, lustre and moisture to the most delicate areas of your face. The soft smooth texture feels like it’s melting onto the skin to cover dark circles, dullness and unevenness of tone, without looking chalky. Contrary to most concealers that look dry and cakey when building up, each application of the new concealer gives a fresher, lustrous finish. The highly moisturising formula has shimmering pearls to create a radiant, naturally brightened finish. SUQQU’s original Triple Oil Complex soothes the delicate areas round eyes & mouth that tend to be dehydrated. Additionally, it features Japanese native natural ingredients, Olive Leaf extract, Angelica Keiskei extract and Shell Ginger extract as well as Hyaluronic Acid for long-lasting moisturisation.

Swatch Radiant Cream Concealer

N 01 - Best coverage in a lighter shade. N 02 - Best coverage in a medium shade. G 01 - Lighter coverage with radiant glow.

Read more on the global site »

SUQQU Complexion Enhancers. Radiant cream concealer and Retouch pressed powder.

Spring / Summer '19 Base Video

Buy online at Selfridges & Harrods.

Available at Selfridges (excluding Trafford), Harrods and Fenwick of Bond Street. Images for illustrative purposes only, actual products may differ.

Launch news

SS'19 Collection - The dance of Springtime sunlight

Spring / Summer 2019 Collection, available from 31st January at Selfridges.

We're extremely excitied to announce that our new Spring / Summer collection will be available from 31/01/19 at Selfridges and 14/02/19 at Harrods & Fenwick of Bond Street counters.

This 2019 collection is inspired by dazzling sunlight displays as they pierce clouds and cast beautiful gentle light upon the earth. Truly capturing this aura with trend setting pigments and textures was no small feat. To this end, this collection also includes three entirely new ranges of colour products, along with new Designing Color Eyes palettes, Glow Touch Eyeshadows and Nail Color Polish shades. Try the new concept Shimmer Liquid Blush, Color Ink Liquid Eyeliner with fine felt tip and Stain Lip Lacquer for succulent lips.

In detail:

Designing Colour Eyes
Designing Color Eyes

Introducing two new palettes that include four shades that perfectly blend together to create prismatic inspired looks. £46 (RRP)

12 Genkouakane/Cherry Pink + Fairy Mint: Multi-coloured pearls are used to accent sweet, entrancing colours to add an unexpected glistening light.

124 Toukiyou/Bright Yellow + Icy Blue (Limited Edition): This limited edition, cool-toned palette is for women who desire a look that’s both dynamic and sophisticated. £46 (RRP)

Glow Touch Eyes
Glow Touch Eyes

With their velvety, non-drying formula, high pigmentation and pearls that blend seamlessly, Glow Touch Eyes leave a naturally luminous finish. Specially developed with Long Lasting Film, the eyeshadow is flexible and doesn’t lose it’s smooth texture over time. £24 (RRP)

06 Kiramomo/Coral Pink

104 Kibudou/Shine Grape (Limited Edition)

105 Aitou/Mystic Blue (Limited Edition)

Color Ink Liquid Eyeliner
Color Ink Liquid Eyeliner

A long-lasting liquid eyeliner featuring a fine felt brush tip to give more control over your line for true precision and a sophisticated finish. With a water-resistant formula, it withstands humidity, sweat and excess-oil and features a Stretch Fit Polymer, that dries quickly to prevent cracking or flaking. £25 (RRP)

01 Black: A jet black for strong, dramatic eyes.

02 Brown: A light brown for a gorgeous, effortlessly chic springtime look.

03 Red: A vivid ruby red that can be used as a colour liner for this season’s feminine look.

04 Navy Blue: A metallic blue with a sophisticated shine.

101 Green (Limited Edition): A forest green with a matte finish.

102 Shine Gold (Limited Edition): A gold with a pearlescent sheen.

Shimmer Liquid Blush
Shimmer Liquid Blush

With five new shades to chose from, this liquid blusher brings a flush of natural-looking colour to the skin, with a hint of radiance. Featuring a moisturising formula of water and four different beauty oils, this blusher offers a luxurious finish on the skin. £26 (RRP)

01 Usumomokurumi/Skin Pink: Add a flash of natural-looking colour with a hint of sparkle.

02 Tsubaimomo/Raspberry Red: For a pure and elegant complexion.

03 Mitsukouji/Hot Orange: A subtle yet fiery hue that reveals a healthy complexion.

101 Jakuzakura/Deep Cassis (Limited Edition): A muted mauve with a pearlescent finish.

102 Tsuyashiso/Orchid Pink (Limited Edition): A blue-toned pink for a beautifully cool look.

Stain Lip Lacquer
Stain Lip Lacquer

A long-lasting lip lacquer that offers a smooth, lightweight texture that’s comfortable to wear all day long. Each shade is highly pigmented and tints lips for a vivid finish. Formulated with Silicon Oil and High Viscosity Oil this allows the product to adhere whilst offering a light and smooth texture for a comfortable finish. £24 (RRP)

101 Kiniji/Hologram Snow (Limited Edition): Provides lips with a subtle veil of dreamy sparkle.

102 Urushiame/Cinnamon Beige (Limited Edition): A gorgeous nude for a natural finish.

103 Himeichigo/Ice Pink (Limited Edition): For a sophisticated finish.

104 Touhi/Spicy Red (Limited Edition): A statement red suitable for all skin tones.

105 Hakuake/Metallic Orange (Limited Edition): A mesmerising copper hue.

Nail Color Polish
Nail Color Polish

Three new limited edition shades for spring, that give you the pick of the best shades for the season. £18 (RRP)

113 Kousumire / Mauve Shine (Limited Edition): A natural hue with pearlescent finish.

114 Sukashitsutsuhi / Dahlia Purple (Limited Edition): The colour of a large, blooming dahlia, vivid and full of clarity.

112 Kuchinashi / Saffron Yellow (Limited Edition): Adds a seasonal touch of yellow to your fingertips.

Read more on the global site »

SUQQU Spring Summer 2019 Collection

Spring / Summer '19

Buy online at Selfridges & Harrods.

Available from 31/01/19 at Selfridges and 14/02/2019 at all other SUQQU UK stockists, while stocks last. Some products are limited-edition.


NEW Intense Rich Eye Cream

Available now.

Re-awaken the eye area to create a brightened radiant face. The new triple-action formula utilises the moisturising prowess of seaweed, shell ginger leaf and yeast extract to leave skin supple and resilient. This luxurious cream is specifically formulated to target two major aging eye concerns: under eye darkness and loss of skin elasticity. The balm-like texture ensures it applies easily and evenly, melting into the skin, and is delicately scented with a comforting, floral fragrance based on the Sanzekan Orchid. Massage using the quick warming applicator to relax the eyes and help to absorb the rich formula.

Read more on the global site »

13g - £90 (RRP). Includes applicator. Buy online at Selfridges & Harrods.

How to use:

Intense Rich Eye Cream guide 1

① Use the bigger end of the applicator to stroke along from the outer to the inner corner of the eye, then press gently between the inner corner of the eye and the nose.

Intense Rich Eye Cream guide 1

② Press gently along the temples and the area between the brows.

Intense Rich Eye Cream guide 1

③ Stroke from the temple, in front of the ear, down to the neck.

Intense Rich Eye Cream product

NEW Intense Rich Eye Cream.

Intense Rich Eye Cream product

Introducing our aluminium applicator, beautifully formed and balanced it is designed exclusively for the Intense Rich Eye Cream. The warmth of your fingers will quickly warm it up, so it can work precisely on the area around the eye you want to relax. The result - a clearer, altogether brighter impression.


Award-winning Extra Rich Glow Cream Foundation launch

Available now

Our latest award-winning cream foundation is available now from Selfridges, Harrods & Fenwick of Bond Street. It was recently voted as "Best of the Best" Cream foundation in Harper's Bazaar Beauty Awards 2018. The new formula follows in the foot steps of our loved Extra Glow Cream Foundation with added moisturising extracts. £68 (R.R.P)

Read more on the global site »

Buy online at Selfridges & Harrods.

Shade Guide:

Foundation shade guide
Foundation image